In the next 10 years, digital technology is set to dominate 70% of the global economy, says the World Economic Forum. In the world we live in today, words have massive power, and every brand needs good content. Being a good writer can be a profitable career.  But just typing words isn’t enough; you need […]

“Stories are 22 times more memorable than facts.”  – Jennifer Aaker Capturing someone’s attention and keeping it has never been more challenging. That’s where mastering the content writing basics, including the art of storytelling, comes into play.  When telling a story, you take the listener on a journey, moving them from one perspective to another. […]